Thursday, February 7, 2013

From concept to design

 I've been building the logo side of my design portfolio since the start of the year. I've had some great project to work on and wanted to share a bit of my creative process.

Personally, I don't like jumping straight onto a computer. I find it much easier when I can doodle my ideas on a piece of paper before tackling a project with mouse in hand. I'm a strong believer in figuring out your own way of working and sticking to it but I have to admit, I did a bit of a happy dance when I came across Von Glitschka, an incredible talented designer who firmly believes leaving analog (sketching) methods behind will only hinder you as a designer.

This sort of validation, like when I started the Intermediate Graphic design course at Saint Martins, helps boost my confidence and acts as a strong motivation. I have a lot to learn, we all do no matter what field we're in, but I already have a strong foundation to start with. 

Below is one of my recent projects, from concept to the finished product that the customer is now happily using to promote their business.
Concept sketches. This is for a painter/decorator

The brief included a suggested colour palette to work with. I wanted to incorporate the tools of the trade into the 'NBH' of the company name.

I came up with A few sketches and refined those into a selection of logo concepts for them to choose from. 
Mock-up #1
Simple, clean design
Mock up #4
I got the idea for this one
from looking at parquet flooring

Mock up #2
One way of working a roller
into the logo was to have
one painting the logo.
This was probably the most 'fun'
concept I came up with

Mock up #3
It was easy to imagine the
'H' as a paint brush

The client loved #1 but wanted to see it from a slightly different perspective. They really liked the look of MC Escher's signature on his lithograph drawings and requested something inspired by this. 

I modified the first design and ended up with what you see below, as the final product. 
The chosen logo
What I like about it is that the NBH can be used on its own or with the handle, depending on the context. I love the palette I was given to work with and the final product communicates the professionalism and artistic nature of the business owner.

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